EP-339 | Political Pressure, TRP War, Media Credibility & Influencers vs Journalists | Kalli Purie
Description
Kalli Purie is the Vice Chairperson & Executive Editor-in-Chief of the India Today Group. She studied Politics, Philosophy and Economics at Oxford University, UK. She is a core member of the team that created a modern newsroom designed for today’s multimedia and multi-device world.
In this episode of the ANI Podcast, Kalli Purie talks about the kind of political pressure news channels face from governments and how they handle it. She explains why every channel calls itself “number one,” and why billionaires are buying news channels.
She also opens up about why some top anchors left India Today, shares her opinion on influencers who do news without being journalists, and discusses how people are changing the way they consume news. She even makes a big prediction about the 2029 general elections.
Timestamps
00:00 – Introduction
01:09 – Heated Newsroom Discussions
04:46 – Battle to Get TRPs
07:54 – Operation Sindoor: Flaws in Coverage?
10:54 – Fake News & Fact-Checking Team
17:10 – Reality of News Channel Ratings
21:24 – Anchor Popularity vs Ratings
27:39 – Traditional Media vs Influencers
35:23 – Managing Anchors' Demands
39:44 – Evolution of Hindi News Channels
44:21 – Race for Exclusive Content
47:01 – The ‘Godi Media’ Term
52:59 – Billionaires buying Channels
1:01:12 – TV News Criticism & Digital Shift
1:07:45 – AI in Newsrooms
1:11:46 – Childhood Passion to Media Leadership
1:22:58 – Gender Perception in Media
1:28:27 – Idea Generation and Teamwork
1:35:06 – Work-Life Balance
United States
